has long-term action potential. He works on something from start
has a great sense of humor. At his best, he has the ability to
laugh, first, at himself.
wants to know how well "it" works. Is it easy to use?
Can other people understand it? Cost is a secondary consideration.
you better be able to prove it to him because he will not take
your word for it. Get some testimonials, third-party opinions,
and statistics. Be prepared.
it brief. Stay on track. Be able to prove it. Then, perform.