BACK

• Bill has long-term action potential. He works on something from start to finish.
• He has a great sense of humor. At his best, he has the ability to laugh, first, at himself.
• He wants to know how well "it" works. Is it easy to use? Can other people understand it? Cost is a secondary consideration.
• And, you better be able to prove it to him because he will not take your word for it. Get some testimonials, third-party opinions, and statistics. Be prepared.
• Keep it brief. Stay on track. Be able to prove it. Then, perform.